This is an opportunity to differntiate yourself from the competition. Tell a story that resonates with your audience. It should be interesting, informative, and personable. Give them a reason to fall in love your brand
This is who you are, what you value, and what you offer. This should inspire people, invoke action, and give sense of excellence.
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Beacon Lead Magnet
A great cta is persuasive, creates a sense of urgency, and is action oriented.